Digital Analytics

Customers interact with your brand in many ways. Your website is just one part of the whole customer experience. Customers don’t think and operate in one channel, they want to seamlessly interact with your business and expect consistency across all channels. Correlating information across these channels in a multichannel analytics solution can provide you with unique insights regarding your customers’ behavior.

Questra Consulting uses solutions that provide you with the ability to gain rapid and deep business insights across all customer touch points. We help you integrate enterprise and internet data for even deeper business insights.

A proven methodology

Measure. Analyze. Improve. That’s the philosophy Questra Consulting applies to the optimization of your online presence. We can help you with:

• Determining your online goals and your Key Performance Indicators (KPI).
• Creating a measurement plan for the registration of the required metrics, including links between online and offline metrics to determine the effectiveness of your marketing efforts.
• Set up a tag plan or optimize an existing tag plan to ensure required metrics are being captured in the relevant analytics solution.
• Testing the implementation of the tag plan in these analytics solutions to ensure metrics are being measured correctly. As these metrics will be used to drive your business, it is imperative that they are measured accurately!
• Setting up reports, dashboards and scorecards to support you in the management of your business.

For eCommerce sites, it is not only important to measure each customer action on the site but also to determine which actions lead to conversion. We typically measure different types of conversion: online sales, customer registration, subscribe to newsletter, posts to social networks, etc.

Analytics solutions

Questra Consulting has been using these analytics solutions for many years:

• Adobe Marketing Cloud
• Google Analytics
• comScore Digital Analytix
• Facebook Insights
• Twitter Web Analytics
• ClickTale
• Decibel Insight